Campaign architecture
A structured account built around enquiries, not impressions.
PERFORMANCE
Meta Ads
Facebook and Instagram lead funnels built for property projects and buyer audiences.
Overview
What this service involves
Meta Ads are a workhorse of real-estate lead generation. We plan Facebook and Instagram campaigns that speak directly to property buyers and investors — creatives that showcase your project and landing experiences built to capture genuine enquiries.
Rather than a single broad campaign, we structure ad sets around real buyer intent and keep refining creative and targeting against real results.
The problem
Why most campaigns fall short
Most property brands run ads at generic audiences with stock creatives, chasing clicks instead of enquiries — the result is expensive, low-quality leads.
How we solve it
A structured, measurable approach
We rebuild the funnel — audience, creative and landing page as one system — structured around high-intent enquiry capture, then continuously optimise.
Process
How we deliver
Audience and offer
Define the buyer profile and a clear offer for each project.
Creative build
Design ad formats — carousels, videos, reels — around the project.
Launch and scale
Roll out, test audiences and double down on winning ad sets.
Deliverables
What you receive
Creative set
Multiple ad formats per audience for testing.
Honest reporting
Clear results, reported transparently.
FAQs
Common questions
We recommend a testing budget so we can gather enough data to optimise meaningfully.
Enquiries can start quickly, but quality improves as we refine targeting and creative.